Friday, October 26, 2012

REVIEW: FRAAS FairIsle Infinity Scarf


The cold chill is in the air. We are starting to put away our warm weather clothes, and for those of us who experience the 4 seasons, we are pulling out our sweaters, turtlenecks and cold weather gear, right?! One of my favorite fashion accessories is the scarf! I love scarves because they serve more than one purpose! They are not only functional in helping to keep me warm and protected, but they also are a chic and stylish way to add some spice and pizzazz to my entire look! With novelty scarves leading as a trend for Fall & Winter this season, nothing could be more timely than one of the newest designs from long-time category leader FRAAS, The Scarf Company, of a refeshing and very versatile INFINITY style within its collection. It is most definitely worthy of your attention. If you are not familiar with FRAAS, The Scarf Company, let me tell you a little bit about this most prestigious company:

{Adapted from the Lipton Publicity Press Release}

Scarf producer V. Fraas (corporate owner of the FRAAS brand) celebrates more than 130 years in business. Ever since its foundation in 1880 by Valentin Fraas, the world leader for mufflers and shawls has thrived and advanced under the control of his decendents - a remarkable feat in this transitory world. But V. Fraas has more to celebrate than mere longevity and persistence: it is a forward looking company that continues to expand at a rapid pace, and it is constantly implementing new ideas and concepts. From its bases in New York, Paris, London, Wustenselbitz, Toronto and Shanghai, V. Fraas' design teams travel to major shows and forecasting seminars throughout the globe to identify new trends and develop products that are perfectly attuned to fashion and customer demand. The 130 year old company's research team, meanwhile, works inceasingly to develop and discover new yarns, fabrics and methods of manufacuring products that are of truly outstanding quality.


As varied as the accessories from FRAAS – The Scarf Company may be, still they all have something in common: with each and every one of its textile jewels Fraas awakens feelings to live by and reflects the individual style of its admirers. More than ever before, in the the new autumn / winter range for 2012 Fraas lives its purpose and loves its calling to create fascinating worlds with confidence. Each accessory is an inspiration for individual interpretation and expressive combinations.


FRAAS Fairisle Infinity Scarf
Price: $40
Colors: Navy/Turquoise, Camel/Ivory, Rose/Petal and Black/Grey
The generous staff over at Lipton Publicity sent me the beautiful FRAAS Fairisle Infinity Scarf in the gorgeous Rose/Petal colors. As you can see from the picture, the color combinations are stunning, and will be available in stores nationwide soon. If you would like to purchase the scarf before then, you can call FRAAS directly at: (212) 575-0191 and they'd be happy to take your order. 

More than 100 new FRAAS Brand styles are debuting this season and many with multiple color options, how exciting! There are three on-target and very elegant palettes and themes that are apparent:  Woodland Guardians, Mineral Explosion and Decadent Traveler, all three of which I have included images of in this review.  The jewel tones and accent pop colors provide savvy consumers with the right styling and best shades  to work with existing and new wardrobes.

The style I am reviewing, Style 060542, the Fairisle Infinity, is comprised of acrylic, nylon and a bit of wool.  It is soft and extremely lightweight which makes it a great item for transitioning from season to season.  It is also ideal for travel and almost any location and climate.  It loops easily and requires no tying which is one of the genius things about an infinity scarf.  Not only will it dress up and function with outerwear, it will look great with a sweater, dress or blouse, and as an accent or accessory.  

"Our goal at FRAAS is to give consumers great choices of unique, exciting products at affordable price points" says Aimee Zucchetti, the company's Brand and Sales Manager.  "This new style, which is part of a far larger collection that includes an extremely comprehensive choice of scarves and wraps in many materials, sizes and shapes, allows consumers to renew their wardrobe and accessories like fashionistas without spending a fortune!"

"Whenever a woman wants to add a finishing touch to her outfit and add zest to her entire look, she can reach for one of our FRAAS styles and be 100% confident that it will produce the right effect.  It is amazing what a difference a scarf can make," says Ken Krieger, the VP of Sales for the innovative international manufacturer of woven and knit scarves, stoles, wraps, capes and related accessories.  


The scarf is magnificent, so exquisitely rendered with meticulous fine quality.  The scarf is so luxurious and soft that it feels incredibly glorious against your skin.  The pattern is contemporary with that hint of vintage fairisle that never goes out of style and remains ageless and timeless.  The colors are so feminine and vibrant and will work with a multitude of outfits, bringing that element of euro chic classiness to them.

This style scarf can be worn long or your can easily double it up for a totally different look.  It makes for a fantastic holiday gift, birthday gift for someone you know or the perfect addition to your own existing arsenal of accessories.  It will become your favorite go to fashion enhancement, as it has surely become mine!

I have not tried to wash this scarf as of yet, but it is durable and the craftsmanship is so high in quality it will be a breeze to handwash in some cold water with a touch of delicate wash soap.  Hang it to dry and you will be good to go the next day!

This concludes my review.

You can visit the FRAAS US Website by CLICKING HERE to see their wide range of absolutely gorgeous and truly unique scarves and extensive selection of accessories.  The designs, colors, patterns are truly works of art.  Have fun browsing around and look for some unique gifts for your friends and family.  Enjoy!

A very special THANK YOU to the wonderful staff at LIPTON PUBLICITY for providing me with the FRAAS FairIsle Infinity Scarf used for this review.

Disclosure: I received the FRAAS FairIsle Infinity Scarf from LIPTON PUBLICITY for the purposes of this Review . This has no bearing on my completely honest review above and was not influenced by any type of monetary compensation. The opinions and experiences I’ve shared with this product are my own and yours may differ.  I am not employed nor affiliated with LIPTON PUBLICITY or FRAAS in any manner. Registered & Protected

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