Monday, October 14, 2013

REVIEW: FRAAS Fall 2013 Collection

It is with such joy and delight that I kick off my annual Holiday and Gift Giving Guide for 2013 with a review from my very favorite Scarf Company FRAAS.  If you are not familiar with the FRAAS brand, then you are in for a real treat!  They design, create and sell the most unique, beautiful, superior scarves you have ever seen.  The patterns, designs within the scarves, are so brilliant, literally wearable works of art, visual eye candy that when you wear a FRAAS scarf it will transform your entire look from ordinary to extraordinary.  FRAAS Scarves are so unusual, exceptionally stunning, that even the most difficult to buy for person will be thrilled and happy to receive a very fine FRAAS Scarf as a gift this holiday season. So whether you need an extra special holiday gift or want to treat yourself to a gorgeous, versatile fashion accessory, FRAAS has what you need this Fall and Winter Season.

Here is a sneak peak at some of the latest designs from FRAAS:

Wool Stole in Vintage Look

Silk Scarf with Psychedelic Print

Wool Stole in Paisley

Modal Camel Square with Psychedelic Print

{Adapted from the Lipton Publicity Press Release}

Over the years, season after season, scarves and wraps have been adorning the outfits of celebrities, trendsetters and fashion leaders. Scarves are adding the excitement of an eye-catching accessory to every look from jeans to dresses, and wraps and have become the new year-round outerwear. As the leading company in this category, FRAAS builds a collection that amazes and impresses its clientele collection after collection. The Fall and Holiday line offers many unique and dazzling options.  Designing unique, striking products for many different tastes, budgets and climates has always been a priority for us at FRAAS.

 From its bases in New York, Paris, London, W├╝stenselbitz, Toronto and Shanghai, FRAAS' parent company V. Fraas’ design teams—one of which is dedicated entirely to the FRAAS brand—travel to major shows and forecasting seminars throughout the globe to identify new trends and develop products that are perfectly attuned to fashion and customer demand. The 5th generation/130-plus year old company’s research team, meanwhile, works busily to develop and discover new yarns, fabrics and methods for manufacturing products that are of outstanding quality.

The newest FRAAS line features distinctive styling that updates and/or coordinates with existing wardrobes as well as the up-to-the minute fashion. There are a variety of yarns and techniques so that every climate and preference is properly addressed. There is no other fashion accessory that makes such a strong and long lasting fashion statement at fantastic price points! Scarves are the savviest accessory for both gift and self purchase and with so many available sizes, color ways and shapes, one can create a distinctive look with the way it is tied or layered and matched with an outfit. Some do double duty and can be used as a shawl or scarf and can be discreetly packed for travel or dining...even a cool office. Wraps and related products such as the ruana, cape, poncho or stole silhouette are a big story going forward and work alone, as a layering component, or as outerwear. You will love the ease of the infinity silhouette; therefore several options have been included for 2013.

 FRAAS is on the mark with its color palette and trends which include COUNTRY ETIQUETTE (rich autumnal shades), NOUVEUX GENERATION (including many pop colors and bold looks) and PALACE GRANDEUR (an embellished and opulent story). In these trends, brights, mid-tones and neutral shades mix and match into pure perfection. Yarns (woven and knit options) include Cashmink(TM), acrylic, modal, viscose, cotton, poly, wool and cashmere. Patterns and accents include touches of metallic, updated plaids, unusual animal prints, elegant abstracts, florals, color blocking and ombre effects, menswear with a twist, geometrics, dots and stripes. Digital prints are gaining popularity and reversible styles appeal to many consumers due to their flexible styling. Novelty techniques such as unusual fringe, crinkling, gathering, open work, scrunch, boucle and loops adorn select styles. Velvet is also back on the scene and looks super rich.

You can see the extensive selection of both Women's and Men's Scarves, as well as hats, gloves and other ultra chic Fall and Winter outerwear accessories by visiting the FRAAS Website by CLICKING HERE, visiting by CLICKING HERE.  You can also phone in orders by calling The FRASS Company at (212) 575-0191

Please note that FRAAS Products are sold worldwide via department stores, specialty stores as well as several online retailers.


Look at the sensational circle of enchanting scarves below, aren't all the colors divinely irresistible?!  The wonderful folks over at Lipton Publicity sent me the exquisitely gorgeous scarf below to review and road test.  I was able to choose the color I wanted, which was no easy decision because they are all breathtaking, from the choices below and I selected the Scarf in Deep Red which is glorious!  An, what is especially exciting about this scarf is that it is reversible!  It's like having two scarves in one, and both sides are spectacular!  Let me give you the details on this splendid, stunning scarf:

This casually graceful Reversible Scarf is Item Number 060607 and is an ideal style to celebrate the new Fall season. It reverses so that two distinctive looks are possible and comes in four flattering shades, petrol, dark red, purple and black. It is a super-soft mix of viscose and acrylic and 14 x72 inches. Affordably priced at $40, it is an excellent style for gifting or self purchase.


I am always amazed and never disappointed with the superior, state of the art quality of FRAAS Scarves.  I own several of them, and time after time I am presented with a scarf made of the finest craftsmanship and impeccable flawless materials.  This scarf is fabulous on so many levels.  Each side has a couture, very classic yet contemporary design that will work with casual as well as more dressier outfits.  It is going to be my very favorite go to fashion accessory for the next several months.  It is long, and feels so luxuriously soft!  It makes me feel like a million bucks wearing it, I actually notice I have that extra bounce in my step when I walk because this scarf makes me feel so chic and confident.  I have already worn it with a pair of skinny jeans, a black sweater and boots, and I also paired it with a black pencil skirt and white blouse!  The scarf will literally blend in with almost any type of outfit to give it that polished, pulled together look.  I think I definitely turned a few heads when I was out and about wearing this sleek, distinctive scarf.

What I also love about this FRAAS Scarf, as well as all their scarves, is that they are ageless and timeless. They are always in style, always fashion forward and will never go out of style.  Women of all ages, with varying types of tastes in fashion, will fall in love with this scarf and the FRAAS brand.  This scarf is both hip and cool, classy and feminine, elegant and edgy, the perfect marriage of all that is appealing to women across the globe and across cultures.  We all recognize beauty and perfection and that is what this FRAAS Scarf represents.

FRAAS Scarves will last you forever.  Because they are constructed with pristine quality construction, they are literally going to stay in your fashion arsenal for a very long time.  I have been wearing some of my FRAAS Scarves for over a decade now and they look the same as when I first received them.  So this holiday season think about giving the gift of FRAAS to all your fashion conscious family members and friends.  They will be so thankful and full of joy at receiving such a unique and ultra fine gift!

This concludes my review.

A very special THANK YOU to the wonderful staff at LIPTON PUBLICITY for providing me with the FRAAS Scarf used for this review.

Disclosure: I received the FRAAS Scarf from LIPTON PUBLICITY for the purposes of this Review . This has no bearing on my completely honest review above and was not influenced by any type of monetary compensation. The opinions and experiences I have shared with this product are my own and yours may differ.  I am not employed nor affiliated with LIPTON PUBLICITY or FRAAS in any manner. Registered & Protected

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